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Gateway Financial Partners Acquires Wisconsin Based Advisors’ Pride

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Glastonbury, Connecticut based Gateway Financial Partners announces the acquisition of Appleton, Wisconsin based Advisors’ Pride, a registered investment advisory firm and LPL Large Enterprise. Advisors’ Pride advisors have $1.3 billion in AUM. The LPL advisors at Advisors’ Pride and Gateway Financial Partners have a combined $4 billion in AUM and $3.2 billion in brokerage
assets at LPL Financial.


David Wood, Founder & Chief Visionary Officer (CVO) of Gateway Financial Partners and Eric Hall, former President of Advisors’ Pride, have acquired the firm together. This achievement has created an organization that now supports 170 licensed advisors across 26 states, 95 support team members, and 265 total affiliations. The firm will be co-headquartered in Glastonbury, Connecticut and Appleton, Wisconsin, retaining substantial operations in both locations and will operate under the Gateway brand.


David Wood will continue his role serving as CVO setting the future direction of the organization by identifying and establishing resources, technology, and strategies for current and future growth. Eric Hall has been named President of Gateway Financial Partners and will oversee all short and long-term goals for the firm and will help shape all organizational growth efforts. “Our team is committed to helping our advisors remain independent,” says Hall. “We are assisting in driving growth by supporting business operations through an enhanced value proposition.” Support is provided at the firm in four areas including leadership, operations, marketing, and technology. These avenues of support leverage the firm and provide monumental scale to advisors and their practices.


“We are excited about this opportunity to continue to elevate support to our current and future advisors,” says Wood in regard to the acquisition, “Since founding Gateway Financial Partners in 1994, we have built a foundation that has allowed us to not simply aggregate advisors, but support and partner with them to provide them value and scale. This is an exciting opportunity for Eric and me, as we both share the same values, philosophy and fiduciary standards.” 

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